NEW YORK, May 3, 2022 /PRNewswire/ — 5WPR, one of the largest independent public relations firms in the United States, has been named winner of a Bronze Stevie® Award in the Public Relations Campaign of the Year – Consumer Relations category. media at the 20th Annual American Business Awards®.
The award recognizes 5WPR’s work with client YellowHeart, an emerging platform that seeks to revolutionize ticketing by creating the first NFT tickets, and their partnership with kings of Leon to release the band’s “NFT Yourself” series in tandem with their new album. The team envisioned and developed a media strategy to execute YellowHeart’s first major NFT announcement, while effectively laying the groundwork for blockchain ticketing, establishing YellowHeart as the leader in the space. The team secured a Rolling Stone exclusive, followed by a broad day of industry press outreach across priority verticals for YellowHeart, covering consumer affairs, technology, music, cryptocurrency and national broadcasters.
“At a time when few people knew what an NFT was, our team was making monumental moves for the crypto and entertainment industries,” said the CEO of 5WPR. Matthieu Caiola. “This campaign was the first of its kind, and we are delighted to have played a big part in its success. This recognition is well deserved.”
The American Business Awards are the the United States premier business award program. All organizations operating in the UNITED STATES are eligible to submit applications – public and private, for-profit and not-for-profit, large and small.
Nicknamed the Stevies after the Greek word for “crowned,” the prizes will be presented to the winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale.
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communication and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W was awarded the PR Agency of the Year 2020 award and offers large companies an ingenious, bold and results-oriented communication approach.
About the Stevie Awards
The Stevie Awards are presented in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, Stevie Awards for Women in Business, Stevie Awards for Great Employers and Stevie Awards for Sales & Customer Service. The Stevie Awards competitions receive more than 12,000 entries each year from organizations in over 70 countries. Honoring organizations of all types and sizes and the people who support them, the Stevies recognize outstanding performance in the workplace around the world. To learn more about the Stevie Awards, visit http://www.StevieAwards.com.
SOURCE 5W Public Relations